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Not the book you’re looking for?Preview — The Startup Owner's Manual by Steve Blank
Now a decade after the Four Steps to the Epiphany
sparked the Lean Startup revolution, comes its sequel…
The Startup Owner's Manual
The Manual incorporates 10 years of learning and best practices
that have swept the startup world. It:
Incorporates the 'Business Model Canvas' as the organizing principle for
startup hypotheses
Provides separate paths and advice for web/mobile pr...more
sparked the Lean Startup revolution, comes its sequel…
The Startup Owner's Manual
The Manual incorporates 10 years of learning and best practices
that have swept the startup world. It:
Incorporates the 'Business Model Canvas' as the organizing principle for
startup hypotheses
Provides separate paths and advice for web/mobile pr...more
Published 2012 by K & S Ranch
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Before Starting a Startup...read these 119 books — 233 voters
Essential Reading for Startup Founders 110 books — 128 voters
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This book is dry and formulaic, but it has one basic insight that's worth repeating: don't bother making anything until you discover & understand who's going to buy. I gave it 3-Stars because it's not an inspiring book. However, if you're considering bootstrapping a product or company, this is a slam-dunk, 5-Star must-read because it will save you years.
Many aspiring entrepreneurs fancy themselves as undiscovered geniuses, but the reality is that bootstrapping a product or company is much m...more
Many aspiring entrepreneurs fancy themselves as undiscovered geniuses, but the reality is that bootstrapping a product or company is much m...more
The text I use for my class. Not perfect (e.g. doesn't emphasize competition, risks and category and concept economic viability enough) but still the best entrepreneurial guide I have found so far. If you don't feel like wading through the text book, try Udacity.com and stream a series of short ENTR lectures, also done by Blank.
Dec 03, 2014Joshua Pitzalis rated it really liked it
This is the best business book I have read till date.
It effortlessly dismantles the bullshit idea of a good entrepreneur as a modern day Indiana Jones hacking their way through a jungle of self-doubt armed only with an iron clad will and a penchant for making the right decisions at the right time. This books recast my understanding of the ideal entrepreneur as a scientist, methodical and precise.
The book outlines exactly what to pay attention to through each of the four stages of turning an idea...more
It effortlessly dismantles the bullshit idea of a good entrepreneur as a modern day Indiana Jones hacking their way through a jungle of self-doubt armed only with an iron clad will and a penchant for making the right decisions at the right time. This books recast my understanding of the ideal entrepreneur as a scientist, methodical and precise.
The book outlines exactly what to pay attention to through each of the four stages of turning an idea...more
Dec 29, 2016Peter rated it it was amazing
Startup
The Startup Owners Manual is a wonderful inspiring and informative book on how to start your entrepreneurial career. It doesn't cover the logistical or administrative tasks but it does focus on the most important aspect of how to achieve customer adoption and retention. In their terms how to discover customers and how to validate them. While every aspect of establishing a business is important, such as legal, finance, resources etc. if you don't have a path to customers you don't have a b...more
The Startup Owners Manual is a wonderful inspiring and informative book on how to start your entrepreneurial career. It doesn't cover the logistical or administrative tasks but it does focus on the most important aspect of how to achieve customer adoption and retention. In their terms how to discover customers and how to validate them. While every aspect of establishing a business is important, such as legal, finance, resources etc. if you don't have a path to customers you don't have a b...more
OMC, boring as heaven, real life has no 'step by step instructions'. Like from Founders at Work: Stories of Startups' Early Days: 'Second system may be years late and fixes none of the first system problems.'
Blank, Steven Gary, and Bob Dorf (2012), The Startup Owner’s Manual: The Step-by-Step-Guide for Building a Great Company, K and S Ranch, Inc. K&S Publishing Division. This is a brilliant book about a new approach for entrepreneurs to build lasting companies. It includes a four-stage model Steve Blank made famous called customer development, which complements the traditional product development model. Customer Development is comprised of four processes: 1. Customer Discovery: Who will buy my...more
Feb 12, 2014Nathan rated it really liked it
Great companion to The Lean Startup and Business Model Generation. I found it to be more useful in B2B application than in B2C. The edition of the book I have, First Ed/5th printing, has both B2B and B2C content and the way to two are presented in succession within a single chapter does not make for the best read. But the author states early in the book that it is not meant to be read straight through, rather used as a reference - thus the name.
In any event, it's a great book on the subject - pr...more
In any event, it's a great book on the subject - pr...more
Jun 17, 2014Barry Graubart rated it it was amazing · review of another edition
Simply THE best book on product strategy and market entry for startups.
I follow the customer development method closely in bringing new products to market.
My only criticism is that the book could have used a good editor. Steve writes more like a blogger than a book author and he frequently repeats concepts. But, that's a minor annoyance considering the value this book provides.
If you're a product manager or a leader of an early stage company, buy copies for your whole team and use it.
I follow the customer development method closely in bringing new products to market.
My only criticism is that the book could have used a good editor. Steve writes more like a blogger than a book author and he frequently repeats concepts. But, that's a minor annoyance considering the value this book provides.
If you're a product manager or a leader of an early stage company, buy copies for your whole team and use it.
This book provides an amazing level of detail on running a successful startup. Perhaps more important than the 400+ pages of reading though, the checklists in the back can be pulled out as needed for specific startup tasks.
Great reference guide for startup owners.
Essential reading for startups. Gotta thank my friend Tiang Cheng for recommending it to me. Wish I read it a long time ago ;-)
It is an amazing book! I am about to see how it works in practice.
This was a waste of time. Lean startup is a mindset, this approach is just to create a fad creator for the authors to generate more interest in the courses they offer. The premise that somehow within a few days you will have a great business model is an insult to every startup out there who have spent countless hours getting things right. A real business takes time to think through and most pivots happen organically not within a few days.
Nov 12, 2018Dragify rated it it was amazing
The bible for startups in addition to 'Lean Startup'. Steve Blank makes a lot of very good points about startup growth and culture, i.e. what makes startups succeed and what makes others fail. He also goes into significant depth on what you and your business can do to minimise the risk of failure. Great read. 5 stars.
There are so many books on Lean Startup methodology, that have expanded and adapted Mr Blank's ideas, but it was great to get back to the original. This sets out clear, concise principles that will help you cut through the cloud of modern derivatives.
Jan 02, 2019Matt WatkinsonThe Startup Owner's Manual Pdf Download Software
rated it liked it Shelves: business-general, anthropology, startups-entrepreneurship
When I was a kid I liked to jump in puddles. It always seemed like a good idea at the time, but I seldom found myself better off for it. In occasionally jumping into the startup owner's manual, I have found my adult equivalent.
Not sure if this book is kept up with current startup trend (as of 2018), but it really give me a clearer way of thinking, planning for my startup right now. It is an essential for founders, especially 1st time starting a new business.
Enjoyed it and the checklists were useful but I think a lot of the content is repetitive. I suggest reading The Lean Startup for the principles given and then just skimming the checklists and ideas according to your product.
It's like Twilight of the Idols for business approaches.
A revolutionary yet practical method for violently growing a business.
A revolutionary yet practical method for violently growing a business.
Feb 20, 2018Ricardo Cabral rated it liked it · review of another edition
Too much focus on customer/market discovery and validation, so it misses many steps on how to build a great company.
Feb 24, 2019Llewellyn Lovell rated it it was amazing · review of another edition
Required material
If you are running or creating a company this book really is your manual. Critical advice for the successful entrepreneur
If you are running or creating a company this book really is your manual. Critical advice for the successful entrepreneur
This book needs to be edited again. There are numerous typos and errors throughout the text.
Jun 14, 2018Jurgen Appelo rated it really liked it
Required reading for startup founders.
The startups owner's manual is a fantastic, must-read book for all wantrepreneurs out there.
Applying the techniques shown in this book will help you develop an extremely beneficial mindset, and work on your next product in an almost-scientific fashion.
I can summarize the book to the following points:
* Prepare a set of assumptions that surround your idea - mark the riskiest ones
* Try disproving your assumptions first using market validation - ask people, understand your market
* After you're feeli...more
Applying the techniques shown in this book will help you develop an extremely beneficial mindset, and work on your next product in an almost-scientific fashion.
I can summarize the book to the following points:
* Prepare a set of assumptions that surround your idea - mark the riskiest ones
* Try disproving your assumptions first using market validation - ask people, understand your market
* After you're feeli...more
Just like Lean Startup, just for the fact that anybody having read it will have a big edge over anyboady that hasnt, you need this book if youre building a start-up, specially if its a digital product....more
Mar 03, 2017Jawad Sajwani rated it really liked it · review of another edition
a great book for startups and entrepreneurs needs better orginizaiton though and it will be more amazing book
Mar 01, 2017Khalid Alnaqbi rated it really liked it
Jun 24, 2014Geoff Noble rated it really liked it · review of another edition
I am cheating a little here as there are three books in this edition and I have only read the first of the three. Having said that, from what I can tell the remaining two books are more specific than the first book which is a generalist's version of the Start-up Owner's Manual. Okay on to the review.
So the title sounds boring. No one really wants to read a manual. Having said that I am quite relieved that the book wasn't titled '10 Steps to Follow When Launching a StartUp which Will Mean You Wil...more
So the title sounds boring. No one really wants to read a manual. Having said that I am quite relieved that the book wasn't titled '10 Steps to Follow When Launching a StartUp which Will Mean You Wil...more
Good concepts and great insights around understanding customers prior to committing serious resources. However, I find it repetitive with unnecessarily long checklists and 'concept manufacturing.'
This is a 200-page book stretched to 600-pages.
This is a 200-page book stretched to 600-pages.
The Startup Owner's Manual Pdf Download Windows 7
Jan 02, 2015Yeswanth Devisetty rated it really liked it
Well, definitely one of the most comprehensive books that I've ever come across. It teaches a philosophy/methodology called 'Customer Development Model' in conjunction with a concept called 'Business Model Canvas' . For people like me with little startup experience, it provides a great insight into what exactly goes into making a business successful. The customer development model has 4 steps through we are expected to progress while making a startup. As the process claims, this method will save...more
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Put to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
After 21 years in 8 high technology companies, I retired in 1999. I sta...more
After 21 years in 8 high technology companies, I retired in 1999. I sta...more
“Rule No. 5: No Business Plan Survives First Contact with Customers So Use a Business Model Canvas” — 4 likes
“Rule No. 1: There Are No Facts Inside Your Building, So Get Outside.” — 3 likes
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